The metric

Story

The metric

Story

The metric

Story

Over the course of our careers we've observed a consistent theme that has plagued finance functions the world over - a distinct "siloing" from the business operations and god forbid - the IT team. "Finance" for whatever reason, has stayed in the ledger.

This has brought about the birth of "business intelligence". The team unenviably tasked with trying to make sense of disparate data sources and disconnected teams. But if you're a small or even medium sized business - this is a luxury most cannot afford. Or, worse, a team exists, but their numbers are different to finance, which business leaders love…

So come on then - where is this going? How does this connect to your "story" - fine, I'll cut to the chase. In short - the current finance service offering for public and private SMEs hasn't evolved. You generally get a bookkeeper and if you're lucky, a set of stat accounts each month. This, in all honesty, is bordering on useless - in the context of trying to make informed, and timely, business decisions.

So - we are here to change that. Our CFO and FinOps services give SMEs access to scalable strategic finance capability, appropriately sized for them.

If you are at all frustrated with not being able to get what you need from your numbers, when you need it - get in touch. We'd love to help.

Meet the Founders

Meet the Founders

Meet the Founders

Tim Macpherson

Director

Tim Macpherson

Director

Tim Macpherson

Director

Tim Whyte

Director

Tim Whyte

Director

Tim Whyte

Director

Tim Macpherson

Director

Tim has over 15 years financial accounting, corporate strategy and management consulting experience. Tim started his career with KPMG where he qualified as a chartered accountant before moving into the global corporate strategy team for drinks giant, Bacardi-Martini, based out of London, supporting the strategic planning process, Board reporting and M&A.


Upon returning home to Perth in 2016, Tim moved back into professional services with global management consulting firm Oliver Wyman (formerly Azure Consulting) where he led operational and strategic projects for the likes of FMG, AGL, Pilbara Minerals and Wesfarmers.


Most recently, Tim served as Head of Finance and Strategy for WA's largest residential home builder, BGC Housing Group where Tim was responsible for Accounting, tax and governance, Financial planning and analytics, and transaction processing teams.


Tim's mix of financial accounting and management consulting experience, coupled with finance roles both in-house and service side has made him passionate about the importance of connectivity between finance and operations. To truly own the financial narrative of your business, the numbers become far more valuable when they are connected to the operational levers that drive performance.


Outside of work, Tim is a long suffering Melbourne Demons supporter, coffee lover and proud father of three beautiful children.

Tim Whyte

Director

Tim Whyte is a Chartered Accountant with over 15 years of global corporate finance experience, including several years as a CFO for ASX-listed companies and in EY’s Audit and Transactions teams. He has worked across a diverse range of industries, including agriculture, manufacturing, biotech, and mining.

 

Passionate about helping businesses scale, Tim thrives in high-growth environments. He has a proven record of leading finance teams, shaping and executing financial strategy, and enabling sustainable business growth. Known for his energy and ambition, Tim adapts quickly to changing circumstances, works effectively under pressure, and is committed to achieving outstanding results for his business partners.

 

Outside of work, Tim enjoys spending time with his young family. He is an enthusiastic runner and a keen, if admittedly below-average, surfer

Tim Whyte is a Chartered Accountant with over 15 years of global corporate finance experience, including several years as a CFO for ASX-listed companies and in EY’s Audit and Transactions teams. He has worked across a diverse range of industries, including agriculture, manufacturing, biotech, and mining.

 

Passionate about helping businesses scale, Tim thrives in high-growth environments. He has a proven record of leading finance teams, shaping and executing financial strategy, and enabling sustainable business growth. Known for his energy and ambition, Tim adapts quickly to changing circumstances, works effectively under pressure, and is committed to achieving outstanding results for his business partners.

 

Outside of work, Tim enjoys spending time with his young family. He is an enthusiastic runner and a keen, if admittedly below-average, surfer.

It's time to raise the bar for your finance function

Level 1, 337 Rokeby Road, Subiaco 6008

Tim Macpherson

+61 458 297 794

NAVIGATION

FIND US ON

© 2025 Metric. All Rights Reserved.

It's time to raise the bar for your finance function

Level 1, 337 Rokeby Road, Subiaco 6008

Tim Macpherson

+61 458 297 794

NAVIGATION

FIND US ON

© 2025 Metric. All Rights Reserved.

It's time to raise the bar for your finance function

Level 1, 337 Rokeby Road, Subiaco 6008

Tim Macpherson +61 458 297 794

NAVIGATION

FIND US ON

© 2025 Metric. All Rights Reserved.