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Case study
Case Study
Wide Open Agriculture (ASX: WOA)
Industry
Regenerative Agriculture & Food
The Situation
Wide Open Agriculture had just listed on the ASX ("WOA")with a bold mission: to regenerate the Western Australian Wheatbelt. As a newly public startup, WOA needed a viable growth strategy and a financial model that could deliver real value to shareholders
The Opportunity
WOA faced a critical challenge — how to evolve from an early-stage idea into a cash-generating, scalable business that would resonate with both consumers and investors
The Solution
✓ Strategic Launch of Dirty Clean Food:
Led the development and execution of a new business case for Dirty Clean Food, a consumer-facing brand connecting regenerative farmers directly with conscious eaters
✓ Financial & Operating Frameworks Built from Scratch:
Designed and implemented scalable financial systems, operating models, and reporting tools to support rapid growth
✓ From 0 to $10M Revenue:
Supported the business as it scaled from nil revenue to $10M annualised turnover and from 5 to 75 employees within three years
✓ Significant Shareholder Value Creation:
Helped drive an increase in WOA’s market capitalisation from $10M to $120M
